Novel Creations Pop-Up Market Series

The Novel Creations Pop-Up Market Series is an immersive eight-week marketing course crafted to jump into the realms of visual merchandising, direct and viral marketing, brand construction, and promotional material design, culminating in a public pop-up market. The series will equip participants with the expertise to create, promote, and showcase their brands effectively. The series will take place on Wednesdays from 5:30-7:30 p.m. from September 11-October 30, 2024, with the Pop-Up Market open to the public on December 14. All sessions and the market will take place at our Clark Family Branch.

Participants will:

  • Learn to craft online and direct marketing campaigns and design promotional materials to create an effective brand presence.
  • Gain hands-on experience in visual merchandising, product packaging, and booth setup using makerspace resources.
  • Connect with other small business owners and entrepreneurs, engage in group discussions, and receive mentorship from industry experts.
  • Showcase products at a pop-up market, and receive professional feedback.

Application Process

Applications open Saturday, July 20 and close Tuesday, August 20. Participants will be contacted if they are selected for the workshop by the end of August. 

A library card is not required to apply although it is encouraged to have a current SLCL library card to have access to our small business databases. Select “Apply Now” to complete the application. 
 

Program Requirements

  • 80% participation in the program to complete
  • In-person attendance
  • All goods must be produced directly by you or your business

 
Apply Now

Applications Accepted
July 20–August 20, 2024

Monthly Outline

Date

Topic

September 11

Build Your Brand, Online Marketing, Direct and Viral Marketing

September 18

Designing Promotional Materials

September 25

Design virtual presence, Create a landing page

October 1st-4

Small Business Conference

October 9

Visual merchandising, Point of purchase displays, Product packaging

October 16

Product Photography

October 23

Recording Advertisements and Jingles

October 30

Ecommerce platforms, Digital payments, Customer prospecting

November

Break to make your items to sell at the market

December 13

VIP Market

December 14

Market Day